Who exactly is an SEO expert? But before we get to the meaning of an SEO expert let’s ensure that we are on the same page on what SEO is. SEO is the short form of Search Engine Optimization. So, what is that you may ask? Simply put it is the designing of web pages to ensure the best placement in Search Engine Result Pages (SERPs). The 90’s saw more and more people take to the Internet. They mostly were using the Internet as a means of sharing information. On realization that this new market had a lot of potential businesses sought services of analysts to boost their web visibility. This was the birth of Search Engine Optimization. Thus SEO experts are technical analysts in this new field.
SEO experts have a duty to understand the different types of search engine algorithms. Standards of major search engines like Yahoo, MSN and Google keep on changing and thus SEO experts have to modify and/or design based on these standards. It is the work of SEO experts to ensure that their clients rank highly in search results. There are however numerous challenges faced by SEO experts. The biggest of them all is the stiff competition that is currently being witnessed. There is only one position reserved for the best; number one- but everybody wants to take that position. This has made search engines start scouting for ways of ranking apart from good quality. With almost every company hiring an SEO expert and pages being optimized almost the same way there is truly an urgent need to review the criteria.
You will find SEO experts in different forums sharing ideas even though they compete against each other. Well, most of the time their arguments are ego driven. But it has been said that if you are an expert in any field you will have some ego, but will also be open to ideas and improvements. They are proud of having good rankings on search engines and strive to ensure better stickiness in search engine result pages.
An SEO expert requires excellent networking coupled with affiliations to succeed. These affiliates link the experts and the networks they work for. However, more often than not these experts need to explain countless times to their website clients what SEO is. In doing this they have to let out their secrets to prove that they understand the field. It is the astuteness of these experts that ultimately enables them to direct traffic to their sites and those of their clients.
So how do you pick the best SEO expert from ever increasing rookies claiming to be experts? Some people say that any SEO expert ought to have some work they have written about SEO. This may be a lot to ask but it could be a good indicator that you got an expert. You need to see their portfolio to be sure they can do the same work for you. These two contingencies help you to know an expert’s best practices. These strategies should be ethical to ensure top ranking in search engines.
Some of these best practices include; W3C standards – These should be adhered to by all pages, no-abusive keyword density and should include Sitemap.xml and Robots.txt always. In addition, prominence of keywords in headings, Title and META tags is important. Title Tags together with ALT Tags also ought to be remembered. So the next time you go shopping for SEO experts bear some of these fundamental issues in mind.